SAP CRM – Loyalty

SAP CRM comes with a full fledged loyalty module. More specifically it provides the following functionalities.

Loyalty management

  • Create specific loyalty programs by defining customer tier levels, points management, and partner management capabilities.
  • Define loyalty rewards program rules, conditions, and offers using the flexible CRM rules builder.
  • Drive loyalty program membership with membership-handling capabilities; robust point management, tier management, and card-handling capabilities across multiple channels.
  • Process points accruals and redemptions with the scalable loyalty-processing engine.